National CineMedia Announces Bullseye In Partnership With AdGreetz To Enhance Cinema Advertising With AI-Generated Content For Hyper-Localized Messaging And Real-Time Optimization Across US

Author: Benzinga Newsdesk | March 14, 2025 07:03am

New partnership with AdGreetz expands innovative performance marketing product set alongside Boomerang and Boost

National CineMedia (NASDAQ:NCMI) ("NCM"), the largest cinema advertising platform in the US, today introduced its newest product offering, Bullseye – the latest addition to its NCMx™ suite, leveraging AI-generated creative to deliver dynamic, hyper-localized messaging at scale. By integrating key signals such as designated market area, geo-targeting, local offers, and audience insights, Bullseye enables advertisers to optimize campaigns with precision across the NCM network.

In an exclusive partnership with AdGreetz for cinema, NCM will enable advertisers to deploy multiple creative renderings, adapting and localizing content based on audience segments across a single cinema campaign. With Bullseye's AI-powered technology, NCM is making cinema advertising more valuable for brands, allowing them to connect with audiences in a more meaningful and measurable way through:

• Unmatched Creative Variety: delivering multiple unique creatives that can be customized by theater.
• Hyper-Localized Advertising: serving data-driven ads with promotions tailored to each location.
• Real-Time Optimization: adapt messaging dynamically based on audience segments and behaviors.

 

Posted In: NCMI