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Delivers more cinema advertising buying options as programmatic continues to grow in the premium video marketplace
National CineMedia (NASDAQ:NCMI) ("NCM"), the largest cinema advertising platform in the US, today announced an agreement with Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media. Through this partnership, NCM expands its premium, in-theater video advertising inventory to programmatic buyers through Vistar's supply-side platform (SSP), creating an additional, highly efficient buying path for brands looking to reach coveted cinema audiences and providing advertisers access to NCM's premier suite of data-driven solutions.
This announcement follows the introduction of programmatic and self-serve automated inventory buying to NCM's offerings in 2024. In the first quarter of 2025, NCM saw continued accelerated growth of its programmatic revenue, demonstrating the strength and value of the addition of flexible buying options to the Company's offerings.
