La Rosa Launches My Agent Account 4.0 With Integrated Transaction Management To Cut Costs And Streamline Agent Operations

Author: Benzinga Newsdesk | July 07, 2025 08:36am

La Rosa Holdings Corp. (NASDAQ: LRHC) ("La Rosa" or the "Company"), a real estate and PropTech company, today announced the launch of My Agent Account Version 4.0, a major enhancement to the Company's proprietary agent platform. The new version, which went live on July 1, 2025, features a fully integrated Transaction Management module that is intended to deliver significant cost savings to the Company by improving efficiency, reducing manual processes, and eliminating reliance on expensive third-party systems.

My Agent Account, La Rosa's proprietary platform, was designed to empower agents with a comprehensive suite of tools and resources. Serving as a centralized hub, it enables agents by streamlining daily operations, consolidating essential business tools, and reducing administrative workload. With the introduction of the new transaction module, La Rosa has significantly improved the platform's ability to manage workflows. All La Rosa agents have access to My Agent Account and are required to pay an annual subscription fee per agent for it.

Posted In: LRHC