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Shares of CEA Industries Inc. (NASDAQ:VAPE) rose over 3% in Tuesday's after-hours trading after the nicotine vape company completed a $500 million private offering to adopt BNB Coin (CRYPTO: BNB) as its primary treasury reserve asset.
VAPE shares trended up modestly. Track live prices here.
Over 140 investors participated in the round, led by YZi Labs, a venture capital firm that operates as a family office for Binance co-founder Changpeng Zhao
Proceeds from the placement will be used to acquire and adopt BNB, worth over $100 billion in market capitalization, as a treasury reserve asset. The company may raise up to an additional $750 million via warrants and will rebrand as "BNB Network Company" under the ticker "BNC."
""Our new BNC ticker reflects a strategic realignment with the BNB Chain ecosystem and a clear focus on treasury growth," David Namdar, incoming CEO of CEA Industries, said.
See Also: Why Crypto Investors Are Receiving Internal Revenue Service Warning Letters
Several Wall Street firms have lately been replicating the playbook popularized by Strategy Inc. (NASDAQ:MSTR), which involves buying and holding cryptocurrency in corporate reserves.
While Strategy focuses on Bitcoin (CRYPTO: BTC), approaches based on Ethereum (CRYPTO: ETH), Tron (CRYPTO: TRX) and even Dogecoin (CRYPTO: DOGE) have also emerged.
Price Action: At the time of writing, BNB was trading at $761.04, down 0.16% in the last 24 hours, according to data from Benzinga Pro. Year-to-date, the stock has gained more than 7%.
Shares of CEA Industries closed 1.61% higher at $17.71 during Tuesday’s regular trading.
As of this writing, the stock demonstrated a moderately high Value score. Visit Benzinga Edge Stock Rankings to see how Strategy, the pioneer of cryptocurrency treasury play, fares on this metric.

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