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Beeline Holdings, Inc. (NASDAQ:BLNE) ("Beeline"), the fast-growing digital mortgage platform redefining the path to homeownership, today announced a further strategic investment in MagicBlocks, committing an additional $225,000 in its current SAFE round. Beeline, which originally incubated MagicBlocks, holds a 47.6% ownership stake in the company.
Driving Measurable ROI Through AI
Beeline's AI customer service and sales agent, "Bob", is powered by proprietary machine-learning technology developed by MagicBlocks. Licensed back to Beeline, Bob has already demonstrated 6X stronger lead conversion rates compared to humans, and in Q2 alone generated $162,000 in new revenue during a limited release.
This early proof of revenue underscores the potential for scalable, recurring revenue streams through AI-driven customer engagement.
Expanding Into Global SaaS
Recognizing the global demand for AI-powered sales and service solutions, Beeline supported the launch of MagicBlocks as an independent SaaS company, co-founded by CEO Jay Stockwell and Lead Developer Sean Clark.
Since its June launch, MagicBlocks has signed 18 clients across multiple industries with over half located outside the U.S., validating the international market opportunity. The platform allows businesses to create fully customized AI agents for sales and service in hours, not weeks—making it one of the few AI platforms capable of near-instant deployment at global scale.
"AI speaks every language, not just English. Every company in the world needs sales and service—and most are looking for efficiency," said Nick Liuzza, CEO of Beeline. "MagicBlocks gives us a way to build recurring SaaS revenue streams while expanding beyond the U.S. market."
Strategic Synergies in AI Innovation
Beeline continues to advance its own proprietary AI infrastructure, enhancing efficiency and reducing costs across its mortgage production workflow. The company is also rolling out BlinkQC, an AI-driven quality-control product that accelerates and simplifies compliance with Fannie Mae requirements at lower cost than existing solutions.
MagicBlocks complements this strategy, broadening Beeline's exposure to the rapidly growing AI SaaS sector while creating new avenues for revenue and international expansion.
Posted In: BLNE
