Pineapple Financial Launches $100M Digital Asset Treasury, Becomes First Public Company To Hold INJ Token; Targets 12% Yield From Blockchain

Author: Benzinga Newsdesk | September 02, 2025 08:24am

INJ, the native asset of Injective, the leading finance-focused blockchain, provides one of the higher staking yields in the industry while creating potential new liquidity rails for the estimated multi-trillion dollar tokenization market

• Pineapple will utilize the net proceeds to launch a dedicated Injective treasury and purchase INJ, becoming the first publicly listed company to do so.
• INJ, the native asset of Injective, offers industry leading yields while powering new liquidity rails for the multi-trillion-dollar tokenization market.
• The transaction drew participation from leading investors across traditional finance and crypto, including FalconX, Monarq, Abraxas, Kraken, Blockchain.com, Canary Capital, the Injective Foundation, and others.

Toronto, Ontario--(Newsfile Corp. - September 2, 2025) - Pineapple Financial Inc. (NYSE:PAPL), a leading fintech platform, announces a $100 million private placement to launch the first digital asset treasury strategy anchored in INJ, the native asset of Injective. This investment into the Injective token makes Pineapple the first publicly traded INJ holder worldwide and positions the company as an early mover in merging fintech with blockchain-based finance.

The INJ treasury strategy is expected to generate a passive yield of approximately 12%, among the higher yields across major blockchain networks today. By focusing on an INJ first strategy, the company is positioning itself to explore how blockchain-based assets can propel forward the financial industry at large. This move seeks to align Pineapple with the multi-trillion-dollar tokenization trend being explored by leading global institutions. It also underscores Pineapple's conviction that the future of all financial markets will increasingly rely on digital rails for capital flows with Injective leading the way.

INJ is the native asset of Injective, the leading blockchain built for finance. Powering over $60 billion in transactions, Injective offers faster transaction speeds and cost efficiencies compared to many networks, while focusing on institutional readiness. The network is experiencing strong adoption, with usage surging more than 1,000% year to date. "This transaction highlights Pineapple's commitment to innovation in financial strategies," said Kendall Marin, COO of Pineapple Financial.

Posted In: PAPL