NielsenIQ Unveils AI Tool To Give Brands Direct Shopper Insights From Over 1 Billion Sales Transactions

Author: Benzinga Newsdesk | September 05, 2025 05:02am

NielsenIQ (NIQ) (NYSE:NIQ), a leading global consumer intelligence company, today announced an enhancement of its GfKnewron® Consumer platform, now including AI-Powered Shopper Voice. The market, consumer, and brand intelligence platform now delivers the consumer voice in their own words – shopper's verbatim comments about a brand, its retail partners, and potential competitors. By integrating the largest recent buyer survey for Tech & Durables with NIQ's robust point-of-sale tracking data, GfKnewron® Consumer delivers insights based on over 1 billion sales transactions globally. This AI-powered enhancement empowers brands and retailers to move beyond measurement to action using consumer insights on the why, the who, and the how behind their purchases. The solution will be on display at IFA in Berlin, on September 5 – 9, 2025.

NIQ's latest enhancements introduce two powerful AI-enabled features that analyze shopper verbatims to provide:

• Summary of verbatims and context to help brands better understand the drivers of consumer buying and recommendations
• Analysis of 160,000 individual verbatim comments to identify areas of product improvement

Posted In: NIQ