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Cinemark Holdings, Inc., one of the largest and most influential theatrical exhibition companies in the world, delivered a frighteningly successful weekend as The Conjuring: Last Rites secured its spot as Cinemark's second-biggest domestic horror film opening weekend of all time, underscoring the company's continued strength in providing premium theatrical experiences that resonate with fans. During their outings to experience this newest installment in the popular franchise, moviegoers splurged on concessions, leading to a record-breaking September weekend food and beverage per cap at Cinemark's U.S. theaters, as well as one the biggest concessions sales weekends of all time for a horror movie opening.
The film also massively resonated at Cinemark's South and Central American theaters, notching the highest advanced sales for any film in the genre, as well as marking the exhibitor's all-time-highest opening weekend attendance for a horror film in the region.
Posted In: CNK
