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Instacart (NASDAQ: CART) and Advantage Solutions Inc. (NASDAQ: ADV), a leading sales and marketing agency for consumer goods manufacturers and retailers, today announced a strategic partnership to help consumer packaged goods companies (CPGs) of all sizes improve in-store execution. Together, Instacart and Advantage will deliver a transformative solution that combines Instacart's scale, technology, and speed with Advantage's retail relationships and expert workforce.
This offering combines Instacart's in-store audit capabilities with Advantage's retail execution services, enabling CPGs to quickly turn insights into action. The dynamic alert-based retail model allows CPGs to leverage Instacart's technology and community of approximately 600,000 shoppers to perform in-store audits on product availability, pricing, placement, and display execution. The insights generated by Instacart shoppers' in-store audits will trigger alerts to Advantage field teams, who can then act immediately to address the highest-priority areas.
Once Advantage completes follow-up action items, Instacart shoppers can validate execution, providing objective proof of performance. This integrated approach gives CPGs visibility into in-store conditions and the ability to act quickly, which will help improve compliance, address out-of-stock issues, and boost performance while also creating new earning opportunities for Instacart shoppers.
