GCL Global Holdings Enters Into A Non-Binding MOU To Acquire Madeviral, A Singapore-Based Full-service Marketing Agency Specializing In Gamer-Focused Marketing.

Author: Benzinga Newsdesk | October 16, 2025 07:09am

GCL Global Holdings Ltd (NASDAQ:GCL) ("GCL" or the "Company"), a leading provider of games and entertainment, today announced that it has entered into a non-binding Memorandum of Understanding ("MOU") to acquire Madeviral, a Singapore-based full-service marketing agency specializing in gamer-focused marketing.

Founded in 2016, Madeviral helps gaming brands create impactful game marketing strategies to reach gamers globally. Madeviral started as one of the pioneers of game influencer marketing in the Southeast Asian region and according to Madeviral, it currently has a network of over 40,000 gaming influencers around the world. Madeviral's services include conducting multinational localised marketing campaigns, large scale in-person gaming events, and publisher press conferences, helping with game- focused creative production and design, and many more. Madeviral represented that it has supported the growth of hundreds of influencers/media/partners across the Southeast Asian region and GCL believes that Madeviral has helped develop the game marketing infrastructure that has redefined the region.

Under the terms of the MOU:

• GCL will explore acquiring up to 51% of Madeviral's equity interests.
• The parties have agreed to a 60-day exclusivity period to complete due diligence and negotiate definitive agreements.
• The closing of the transaction is subject to customary closing conditions, including satisfactory completion of due diligence, regulatory approvals and board approval.
  
   

"Madeviral's creator-first approach, operational depth and deep roots in gaming culture make it a strong fit for GCL's desire to grow its media ecosystem," said Sebastian Toke, Group CEO of GCL. "This proposed acquisition supports our strategy to scale original IP and deepen engagement across digital platforms."

"We've always believed that the most powerful game marketing starts with authentic stories from game companies that reject the status quo and dare to shape the gaming world through innovations and impeccable standards of creativity," said Don Sim, CEO of Madeviral. "Partnering with GCL will give us the platform and resources to expand globally while staying true to the brands and gaming communities we serve."

Posted In: GCL