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Today, The Kroger Co. (NYSE:KR), America's grocer, and Instacart (NASDAQ:CART), the leading grocery technology company in North America, announced an expanded relationship to continue to innovate the customer digital shopping experience. Through improved efficiency, increased access to Express Delivery and new, agentic shopping experiences, the companies are finding new ways to provide customers the fresh food, exclusive Our Brands products, and pantry staples they want when and how they want to shop.
The expanded relationship reaffirms Instacart as Kroger's primary delivery fulfillment partner across Kroger.com and the Kroger app, powering fast, accurate, and flexible delivery from nearly 2,700 stores across more than 20 banners nationwide. Together, the companies will also open new opportunities for CPG companies to reach customers with messages and offers through innovative engagement and retail media options.
Introduces agentic shopping experiences to customers across the U.S.
Kroger will be one of the first retailers to offer customers access to Instacart's AI Assistant - Cart Assistant, which it will offer to customers shopping on the Kroger iOS mobile app. Combining Kroger's deep passion for food with Instacart's leading AI technology, Cart Assistant helps customers find meal inspiration, build carts faster with favorite items, and plan meals more easily - all through a personalized, embedded experience.
"Agentic shopping has the potential to change the way American families shop and eat," said Yael Cosset, Executive Vice President and Chief Digital Officer for Kroger. "Interacting with an AI agent makes shopping and meal planning as simple as a conversation, helping customers build their basket or offering meal suggestions, truly understanding what matters most to them. This is one more way Kroger and Instacart are making grocery shopping easy and fun for families across the country, saving them money and time."
