IBM, Agassi Sports Entertainment Collaborate To Enhance Tennis Landscape Through AI, Digital Innovation

Author: Benzinga Newsdesk | November 05, 2025 09:54am

Agassi Sports Entertainment (ASE) Corp. (OTC:AASP) and IBM (NYSE:IBM) today announce a multi-year collaboration aimed to transform the global racquet sports landscape through next generation artificial intelligence and digital innovation. They have signed a partnership agreement to bring together IBM's technology and expertise with ASE's vision for an innovative digital community across racquet sports.

This initiative aims to deliver a comprehensive multi-faceted digital platform intended to redefine how players, fans, and brands engage with racquet sports. Andre Agassi will play an active role in shaping the platform, bringing authentic athletic insight and proven training methodologies to these efforts. The initial release of the platform app is expected in the first half of 2026.

Posted In: AASP IBM