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Ford Motor Co. (NYSE:F) is reportedly exploring the possibility of scrapping the F-150 Lightning EV Pickup truck's production.
Check out the current price of F here.
Executives at Ford are discussing ending production of the EV pickup truck, citing low demand, according to a report by the Wall Street Journal on Thursday. "The demand is just not there" for F-150 Lightning, Adam Kraushaar, a dealer cited in the report, said. The report, however, said that no final decision had been reached by the company.
The news comes as Ford recently paused production of the F-150 Lightning at the automaker's Rouge facility in Michigan, according to an official statement by the brand. The decision comes as "Ford prioritizes gas and hybrid F-Series trucks, which are more profitable for Ford and use less aluminum."
The F-150 Lightning was the best-selling EV pickup truck in the U.S., outpacing the likes of Tesla Inc.'s (NASDAQ:TSLA) Cybertruck as Ford recorded 23,034 Lightning Pickup sales in 2025.
Ford has also been dealing with an aluminum shortage after a major fire incident at Novelis' Oswego facility in New York State, which rendered 40% of the plant unable to carry out production.
General Motors Co. (NYSE:GM), meanwhile, also announced it was ending production of the BrightDrop EV at a facility in Ontario, citing low demand for the van as it recorded a $1.6 billion charge related to EVs.
Meanwhile, Ford's recalls for 2025 reached the 134 mark as CEO Jim Farley expressed optimism, saying that the recalls represented the "largest near-term opportunity" for the automaker.
Ford scores well on Momentum, Value and Quality metrics, while offering satisfactory Growth. Tesla also has a favorable price trend in the Short, Medium and Long term. For more such insights, sign up for Benzinga Edge Stock Rankings today!
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