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Accenture Invests In Alembic To Help Clients Measure Marketing Effectiveness And Use AI-Driven Insights To Boost Revenue

Author: Benzinga Newsdesk | November 17, 2025 08:21am

Accenture (NYSE:ACN) has invested, through Accenture Ventures, in Alembic, a leading AI-powered causal marketing intelligence platform that can determine which marketing campaigns deliver a return on investment (ROI). As part of this investment, Accenture and Alembic are entering into a strategic partnership to help clients dynamically measure marketing effectiveness and use AI-driven insights to boost revenue.


 

Posted In: ACN


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