Adobe And HUMAIN Partner To Launch Generative AI Across HUMAIN Cloud, HUMAIN ONE, ALLAM, Adobe Creative Cloud, Express, Firefly, Acrobat, And Adobe's Digital Marketing Products

Author: Benzinga Newsdesk | November 19, 2025 01:04pm

• A first-of-its-kind collaboration across models, applications, agents, and infrastructure, Adobe and HUMAIN's partnership marks the start of a deep collaboration across HUMAIN Cloud, HUMAIN ONE, ALLAM, Adobe Creative Cloud, Express, Firefly, Acrobat, and Adobe's digital marketing products.
• HUMAIN will be a strategic technology partner for Adobe Firefly Foundry, allowing companies to develop culturally aware models trained on their content, and will empower over 400 million Arabic speakers globally with the most advanced generative AI for the Arab world.
• HUMAIN and Qualcomm will work together on deploying Qualcomm's advanced Data Center AI solutions to run diffusion-based image and video inference at scale, supporting the HUMAIN and Adobe partnership.

WASHINGTON, Nov. 19, 2025 /PRNewswire/ -- HUMAIN, a PIF company delivering global full-stack artificial intelligence solutions, and Adobe (NASDAQ:ADBE), a world leading creative and marketing software company, announced its partnership today at the U.S.-Saudi Investment Forum.  The global partnership is set to redefine how cultural intelligence, creative tools, and AI infrastructure come together.

This pioneering partnership brings together a global creative and marketing software company with a sovereign AI powerhouse, to build personalized generative AI models and AI-powered applications that deeply understand Middle Eastern culture, Saudi heritage, values and religion.  Together, the companies will develop a new generation of multimodal generative AI, spanning audio, image, video, 3D, and digital twins, built on a foundation of authentic, culturally relevant datasets developed locally in the Arab world.

At the heart of this partnership is the fusion of HUMAIN's "ALLAM" — the Arabic-first LLM — HUMAIN's sovereign cloud and next-generation data centres, and Adobe Firefly Foundry models. Adobe Foundry enables HUMAIN to create tailored, generative AI models unique to the Arab world, as well on-brand content for the companies they will work with. This combination will deliver culturally relevant and historically informed generative AI models, enabling people across the Middle East and beyond to create visually striking, culturally nuanced content.

Across industries, these culturally intelligent and highly personalized models will unlock a new frontier of creative possibility. Potential use cases include:

• Advertising: brands can finally produce visuals and narratives that reflect real Middle Eastern identities, traditions, and environments, instead of generic global approximations.
• Film and entertainment: directors can generate historically accurate worlds, regionally authentic scenes, and characters that feel true to place and culture, accelerating pre-visualization, ideation, and production.
• Education: students can develop essential creative skills including digital communication, graphic design, video editing and creative problem solving which will enable them to fully contextualise historical events, linguistic materials, as well as create culturally grounded learning assets that were impossible to generate at scale before.
• E-gaming: studios can build immersive worlds, culturally aligned story arcs, and realistic characters that resonate with regional gamers while elevating global gameplay standards.
• Social media content creation: creators can instantly produce content that reflects their lived identity, from attire to architecture to language nuance, reshaping how millions of users express themselves online.

The generative AI content created from these new models is intended to reach millions of people through Adobe's creative, marketing and document-based applications and tools they already use every day, such as Adobe Acrobat, GenStudio, Photoshop, Express, Firefly, and Premiere. This has the potential to deliver creative intelligence that is more accurate, contextually relevant, and regionally attuned.

In HUMAIN Chat, users will be able to generate culturally accurate creative outputs through natural Arabic conversation and inside HUMAIN Create, the models will power next-generation video, image, and 3D workflows at unprecedented scale and quality. In HUMAIN ONE, Adobe Experience Platform Agents could become part of the HUMAIN Agent Marketplace, unlocking autonomous content generation for government agencies, brands, production studios, and enterprises.  In parallel, the aim is to integrate Adobe products and services with HUMAIN's own product ecosystem.

A key pillar of the partnership is the integration of ALLAM, HUMAIN's Arabic-first LLM, into Adobe's global product suite. The two companies are exploring the integration of ALLAM, the Arabic intelligence layer, across Adobe Acrobat workflows, enabling deep, fluent, culturally grounded Arabic language understanding in some of the world's most widely used productivity and content platforms.

In one of the strongest signals of Adobe's commitment to the region, the company will be HUMAIN's first global AI data center customer and intends to leverage HUMAIN's sovereign, hyper-performance data centres as a part of Firefly Foundry inference.

HUMAIN and Qualcomm will collaborate to deploy Qualcomm's next-generation Data Center AI, powered by the AI200 and AI250 rack-level solutions, to run diffusion-based image and video inference at scale. This infrastructure will support the HUMAIN and Adobe partnership and accelerate the shift toward AI models optimised specifically for diffusion. HUMAIN believes the future of image, video, and immersive content demands new architectures designed for real-time, ultra-low-latency creative generation. Together, HUMAIN and Qualcomm will deploy Data Center AI solutions to unlock the next era of global-scale creative AI.

Posted In: ADBE USO