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Pineapple Financial Inc. (NYSE:PAPL) ("Pineapple" or "the Company"), a leading fintech platform, today announced the formation of a Digital Asset Treasury (DAT) Advisory Board as the Company advances its strategy of becoming the largest holder and staker of Injective ($INJ) and the premier on-chain mortgage finance platform in the world. The Advisory Board will initially include three members appointed from the Injective Foundation: Eric Chen, CEO and Co-Founder, Mirza Uddin, Head of Business, and Cooper Emmons, Institutional Lead.
Each new member of the Advisory Board brings deep expertise in blockchain technology and decentralized finance through their roles at the Injective Foundation, underscoring the growing strategic alignment between Pineapple and Injective. Chen co-founded the Injective Foundation in 2018, leading its mission to power next-generation decentralized finance infrastructure. Uddin drives strategic partnerships and institutional engagement across the global blockchain ecosystem, and Emmons oversees initiatives connecting traditional finance institutions with Injective's on-chain solutions.
"Eric, Mirza, and Cooper bring extensive expertise in blockchain technology and on-chain finance to the Pineapple team," said Shubha Dasgupta, Chief Executive Officer of Pineapple Financial. "Our Advisory Board will serve a critical role as we work together to achieve our goal of bringing real-world financial systems on-chain and become the largest holder and staker of the $INJ token. Pineapple continues to bridge fintech and decentralized finance as a first-mover in the Injective ecosystem, and I look forward to leveraging the Injective team's expertise as we continue to accumulate tokens and build out our treasury strategy."
The formation of Pineapple's Advisory Board further strengthens the collaborative relationship established following the launch of Pineapple's $100 million Injective DAT strategy in September 2025. The appointments are effective immediately, marking the next step in Pineapple's ongoing integration of Injective's decentralized financial infrastructure into its core mortgage and financial technology operations.
Posted In: PAPL
