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Reported Earlier: Klarna Expands Partnership With Blackhawk Network To Offer Flexible Payments On Digital Gift Card Brands Ahead Of Holiday Season

Author: Benzinga Newsdesk | November 20, 2025 11:23am

Klarna, the global digital bank and flexible payments provider, has expanded its partnership with Blackhawk Network (BHN), a leading global provider of branded payment solutions, to give consumers even more choice and flexibility for purchasing gift cards, just in time for the holidays.

Gift cards remain America's most-wanted holiday gift, with the market projected to reach $447 billion in 2025. Klarna's launch on Giftcards.com and with BHN's partner brands brings flexible payments to the heart of the holiday season, giving millions of consumers new ways to buy, gift, and pay just in time for peak gifting.

Every year, Americans spend an estimated $10 billion on unwanted gifts, according to Finder. Gift cards have emerged as a clear solution, giving recipients the freedom to choose exactly what they want while eliminating waste and guesswork. Now, consumers can use Klarna to purchase digital gift cards from over 350 brands on Giftcards.com. In addition, hundreds of brands that utilize BHN's digital gifting platform can now offer Klarna as a payment option within their own digital gift card stores.

At checkout, shoppers can choose from Klarna's flexible payment options: Pay in Full for a simple, one-time payment; Pay in 4 to split purchases into four interest-free installments; or Financing for larger gift card purchases. All Klarna payment options are transparent, with no hidden fees, so consumers always see the total cost upfront, helping them manage holiday spending while still gifting the brands their loved ones want most.

Posted In: KLAR

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